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Research papers

From pencil to PEN

This paper is about Computer Assisted Personal Interviewing (CAPI) and in particular looks at one technology - the pen computer - and its application and use in the largest market research company in the United Kingdom. The purpose of this paper is...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Bill Blyth, Greg Smith
Company: KANTAR TNS Malaysia
September 1, 1997
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Citation

Blyth and Smith (1997a, September 01). From pencil to PEN. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-pencil-to-pen


Research papers

Why the drive for quality?

In this paper we seek to show that the market research industry in the UK has had two distinct phases in which it has thought very hard about quality. These phases can be linked with different aspects of product performance as described by Levitt's...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Martin Callingham, Greg Smith
Company: Whitbread
September 1, 1993
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Citation

Callingham and Smith (1993a, September 01). Why the drive for quality?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-the-drive-for-quality-


Research papers

Life after 50

The phenomenon of the ageing society in Western Europe is one with which we are aware but with which we have not even begun to come to terms. We still think of the older age group as a homogeneous unit, whereas they are more heterogeneous than...

Catalogue: Seminar 1991: The Over 50's In The 90's
Authors: Vicki Drummond, Greg Smith, Leon Kreitzman
Company: Nielsen
June 15, 1991
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Citation

Drummond, Smith and Kreitzman (1991a, June 15). Life after 50. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/life-after-50